Free guide for small business owners

Your AI never had an induction.

That's why its answers could be for any business.

Free PDF, sent straight to your inbox. Privacy notice

You'd never let a new starter skip theirs. (Even if yours was a quick tour of the kettle and a log-in that didn't work.)

The AI Induction is a free 5-page guide with a 30-minute interview that teaches Claude about your business, so you get answers that fit your business, not any business in the country.

The AI Induction free guide open on a phone

sound familiar?

Polished, but not you.

You ask AI for a post about your new offer and get something that could have come from any business in the country. So you either explain your prices, your area and your customers all over again, or you post something that doesn't sound like you.

That's not because AI is rubbish. It's a new starter who never had an induction.

where it pays off

Thirty minutes once. Easier every chat after.

Do the interview once, save it in a Claude Project, and every chat in that project already knows your business. Handy when you're:

Replying to an enquiry between jobs
Writing a post once the kids are in bed
Getting through the Sunday night paperwork

what's inside

Five pages, no waffle.

01Why your AI gives answers that could be for anyone
02How to run the interview in five steps (talk, don't type)
03The interview prompt, ready to copy and paste
04Where to save your business brain so Claude uses it

sneak peek

The first three questions

  1. What's your business called, and what do you do, in one sentence?
  2. Where are you based, and what area do you cover?
  3. Do you have a website? If so, what's the address? Which social media channels do you post on at the moment?

Plus 17 more. Claude asks them one at a time, and you answer out loud.

Send me the full prompt

what stays with you

You're the expert here, not Claude.

The prompt tells Claude to use only what you tell it. No guessing, no making things up, and you check the document before you save it. Don't know an answer yet? Say "skip" and fill it in another day.

Holly Stuart

who's this from

Hello, I'm Holly

I run an SEO and digital marketing agency with my husband, Lee. I'm a mum of four, I work mostly in school hours, and I use Claude every day to run the business.

I'm not an AI expert on a stage. I'm a busy business owner that's likely a few steps further down the road than you are, figuring out AI and implementing it for myself and my clients. Setting up your 'business brain' is the first thing I start with.

fair questions

Before you ask

Is it really free?

Yes. The guide lands in your inbox straight away. If you tick the box, you'll also get my emails on using AI in a small business, and you can unsubscribe any time.

Do I need a paid Claude account?

No. Everything in the guide works on a free account, including the Project you'll save it in.

I'm not techy. Will I manage?

If you can send a voice note, you can do this. You copy, paste and talk.

I use ChatGPT. Is this for me?

The guide is written for Claude, because that's what I use every day and can vouch for. A free account takes a couple of minutes to set up.

Your new starter's waiting.

Send me the guide

Holly Stuart is a trading name of HLS Digital Ltd, registered in England and Wales, company number 16186232. Registered office: 18 Henry Baxter Drive, Coventry, CV7 8QT.